In case you missed part one why do people cheat? part I (my body is mine) and part two why do people cheat part II (insecurities and fear of loss)
I believe that cheating is also learnt and reinforced. I believe that no one is born a cheater, or no one intends to cheat and hurt the partner, I believe that they learn how to cheat and continue at it because of some reward they are getting or have been caused to do so.
In the field of psychology and which I practice, learning is at the epicenter of the discipline and it is backed by a myriad of theories. In this case I am going to talk about three theories of learning that will help us best understand cheating.
1. Conditioning
We learn through conditioning. Conditioning is generally learning by association. This was coined by a physician called Ivan Pavlov. He experimented with a dog, a bell and food. He noticed that when he brought food to the dog it would salivate at the sight and smell of food.
He then introduced a bell before the food. The bell would ring then introduced food after. He then realized that the dog would salivate when it heard the sound of the bell. It had associated the food and the bell. Therefore the bell elicited the urge for food and salivation. The dog was now caused to salivate by two stimuli. The food and the bell.
It was therefore discovered that human beings also learn through conditioning by association. We have associated Monday with blue emotions, we have associated weekends with rest, we have associated tribes with prejudices, we have associated dark clouds with rain and so on and so forth.
2. Reinforcement
Learning through reinforcement was proposed by BF skinner, you can read more about his theory of operant conditioning.
But to make it easy for us, operant conditioning proposes that a behavior can be made stronger through reinforcing the behavior through either rewards or punishments. When a behavior is rewarded it becomes stronger and increases the probability of it happening again. When a behavior is punished it decreases the probability of it happening again.
In reinforcement and operant conditioning theory, there are two concepts that BF skinner talk about. Extinction and spontaneous recovery. Extinction is whereby a behavior disappears, and spontaneous recovery is whereby a behavior that had previously extincted reappears once again. I shall talk about that in depth as we continue.
3. Learning by observation
This applies to all of us. We learn a lot of things through observation. How we dress, how we drive, how we eat, how we move and so many other elements of our lives are and were learnt through observation.
LEARNING IMPLICATIONS ON CHEATING
1. Conditioning
In the first case, most people who cheat have been conditioned to cheat. The experience of cheating gets associated with many things. For example, if you cheated when your spouse went for a business trip or for one reason or another he/she was away from home, then cheating and an absent partner becomes associated. The person would then have a huge inclination to cheat when the partner is away. If you cheated on your spouse because you met an ex, or you were in a party, or you were in the club, or you had an argument, or the other person was cute or rich, then these are associated with cheating. They become the stimuli that evokes the urge to cheat.
A cheater has associated some activities and environment with cheating, whenever the activities, situation or environment is presented to them, the strong feeling of infidelity arise, sometimes they can’t do anything about it or it becomes extremely hard to do otherwise.
The same way, the dog salivated because of the bell and not necessarily the food, is the same way a person would cheat when the associated stimuli presents itself.
ONE OF THE COMMON WAYS THIS HAPPENS IS WHEN ONE IS RAISED IN A POLYGAMOUS FAMILY, THEREFORE A MAN MIGHT GROW UP CONDITIONED THAT IT IS PROPER FOR A MAN TO HAVE MANY WOMEN.
2. Reinforcement
In the case of operant conditioning, whereby we learn by reinforcement, reinforcement here meaning punishment or reward, we find that cheating has been rewarded and therefore the behavior has been strengthened.
We all have a reward station in our brain (nucleus accumbens) and reward chemicals, in this case I’ll concentrate on dopamine and endorphins. These act as an internal reward or pleasure stations. When we have fun, laugh, have sex, and even do drug, these chemicals are released in our brains and makes us feel high, feel good, feel excited, and that is why we would want to do it again and again.
It is evident that the forbidden breeds curiosity. When something is forbidden, there is an urge to do it, and these chemicals of pleasure and reward are released.
When someone cheats for the first time and the experience elicits some reward, the adrenaline rush of having two or more men and women may stimulate a reward in the brain, and these rewards pushes someone to continue cheating, simply because they are getting a reward and getting high internally.
Among most men, cheating attracts pride among his men’s peers. When some men cheat on their spouses, they can’t wait to brag about it to their peers, for the admiration and to have the “player crown.”
Men would hardly share sexual experiences between them and their wives and any sexual details to their friends, but they will share in details and even show pictures of their sexual experiences with the other woman. It bring some rewards.
It is a natural human reaction to continue with a certain behavior (good or bad) if there is a reward. If someone cheats and the experience arouses them, then they will have an inclination to that behavior.
It has been said that “once a cheater, always a cheater.” As stated before, this is a case of extinction and spontaneous recovery. A cheating behavior can be punished to the point of extinction, where the person reforms. But if this person is continually exposed to the causes of cheating again and again, they may just go back to their old ways, this is called spontaneous recovery, whereby a behavior that’s was previously extinct, starts showing up again.
3. Learning by observation.
I had a colleague one time who was a serious womanizer, he had at least three women a week. He was rich and had the resources to have these women, who were attracted to his money. In the office, we had another colleague who was a serious family man, his phone was full of pictures of him and his family.
My “player” friend would share with us about all his experiences and the new women he had sex with. Especially the interns or the graduate trainees as they would call them.
Slowly by slowly my “Family Guy” colleague started having the same behavior. Soon he got a “side chic,” and would no longer talk about his family but would brag to us about the other woman. Like my “player” colleague, he started sharing with us details and photos of the other woman. He had observed and learnt the art of cheating and slowly but surely he started practicing it.
I was not dating at that time, but I had a player mentality already and I could see how cool having different women was. What happened to us? We started learning by observation. I don’t know about the other guy and what happened to his marriage, it has been years since I last saw them, but over the years I found good mentors and observed marriages and relationships that works, and it has shaped and sharpened me differently now. We can learn good and we can learn bad only by observation.
Observation not only includes friends like in my case, but also includes the media and literature. If you watch so many programs, be it movies, series or reality shows on cheating, it will lead you to cheat. If you listen to programs that encourages cheating or glorifies cheating, then it may lead you to cheat, therefore guard your heart and your mind.
Conclusion
So, if you cheat, cheated or are cheating in your relationship, or, you have been cheated on, or someone is cheating on you then maybe…
• You either learnt it by association, or the other person learnt by association. There is something that is happening in your life or in their life that is eliciting cheating. Their brains have associated whatever they are going through or you are going through with cheating. Find it out and break the association.
• You get some reward from it, or they are getting a reward from it. The experience is rewarding, internally or externally. Internal reward involves the brain and the pleasure chemicals it releases, and external rewards includes bragging or affirmations from friends.
• You learnt by observation, or they learnt by observation. Very simply put, you are or they are practicing what they have seen or heard.
Now you know……
……. End of part Three….